McMaster University’s IAMI – Initiative for Automotive Manufacturing Innovation

  • Designed the IAMI logo.
  • Created a Corporate Identity Guide.
  • Designed a Stationery Set.
  • Designed a Brochure and Poster.

A $45-million research centre has a new brand, thanks to the efforts of Pier 8 Group’s design team. The newly-minted Initiative for Automotive Manufacturing Innovation (IAMI) is the centrepiece of the Ontario government’s strategy to develop new manufacturing processes and materials that are vital to auto industry efforts to build lighter-weight, fuel-efficient vehicles that will excel in a highly competitive global marketplace.

Created as a partnership between McMaster University and the University of Waterloo, IAMI is committed not only to developing significant research results but also to a process of rapid technology transfer that is expected to add $18-billion to Ontario’s economy over a five-year period. While at Pier 8 Group, I developed a full identity system for IAMI, including the logo, brochures, signage, Powerpoint presentation and newsletter templates.

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